Voluntary Affirmative Marketing Agreement (VAMA)

If your firm does business with HUD or participates in HUD or FHA programs, federal law requires you to have an affirmative marketing plan for properties involved. Because the VAMA provides a comprehensive affirmative marketing program, firms that are signtory to the VAMA may reference their signatory status in lieu of submitting these individual plans.

The VAMA Program - Five Principles

1. Become educated and aware of your rights and responsibilities under the fair housing laws and the VAMA. A fair housing program begins with and requires continued training and education for all involved with the sale or rental of housing. NAR has agreed to develop training materials and information to assist in the implementation of the VAMA. The Fair Housing Handbook, Fair Housing in the ‘90s video training series and other publications provide a basic understanding of fair housing. Your Board agrees to make fair housing and VAMA materials available to members. These resources are developed to help you learn and to help you provide training and education to all associated with your firm.

2. Make your commitment to fair housing public. Let your customers and clients know that your firm provides equal professional service without discrimination based on race, religion, color, sex, familial status, handicap, or national origin. NAR and HUD have developed a fair housing poster for your poster. Use of the Equal Housing Opportunity slogan or logo is one way to clearly state that you will have no part in housing discrimination. Your Board also will make public statements regarding the commitment of REALTORS® to equal housing opportunities.

3. Using your fair housing training, develop a clear set of fair housing procedures for your firm. These procedures need to address fair housing marketing, advertising and offer management. These procedures encompass all aspects of the VAMA and are discussed in greater detail in the Fair Housing Handbook. Sample and suggested procedures are also available. Consistency is a key component of fair housing procedures; that means consistency by each associate and throughout the firm. Remember that the broker may be liable for fair housing violations of associates and employees of the firm. Feel free to tailor your procedures based on the needs and resources of your firm, but the procedures must be consistent with samples provided by the NATIONAL ASSOCIATION in the Fair Housing Handbook or by your Board.

4. Assure that your firm offers equal employment opportunities. Use the Equal Opportunity slogan when hiring and recruiting. The NAR Minority Recruiting Guide provides insight and tips for equal opportunity recruitment. Through the VAMA, your Board agrees to conduct outreach sessions and to encourage full participation by persons of all racial and ethnic groups, both sexes, with and without disabilities, and individuals otherwise protected from discrimination by the Fair Housing Act.

5. Participate in community efforts to eliminate barriers to equal opportunity. Fair Housing is a community-wide concern. Fair Housing issues affect REALTORS®, residents, homeseekers, builders, lenders, local governments, buyers, and sellers. Working with community groups to remove these barriers is one of the roles of your Board. NAR encourages Boards to seek a cooperative relationship with community fair housing and civil rights groups. You are an integral part of that effort by your Board through your work with the Equal Opportunity Committee and participation in Board fair Housing programs.

Voluntary Affirmative Marketing Agreement

I, the undersigned member of the Houston Association of REALTORS®, hereby subscribe to the Voluntary Affirmative Marketing Agreement and agree to make good-faith efforts to implement the fair housing principles outlined therein. I subscribe to the Voluntary Affirmative Marketing Agreement of behalf of my firm.


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I elect to become a signatory to the Voluntary Affirmative Marketing Agreement in order that my status as signatory may be known to the United States Department of Housing and Urban Development in lieu of submitting an individual Affirmative Fair Housing Plan or certification.


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Equal Opportunity Housing Logo


For more information call or e-mail

Diane C. Moser

Broker - CIPS, CRS, GRI
Referral & Relocation Certified
(713) 827-8017